Six Psychological Triggers That Secure Sales

Six Psychological Triggers That Secure Sales

Influence, a book written in 1984 by Robert Cialdini highlights the six triggers that secure sales, and interestingly they are as relevant today as they were 30+ years ago. Reciprocity This principle applies to the way we feel when someone gives us something, and we feel we need to give something in return. If you’ve ever felt the need to buy something because you got a free sample, that’s reciprocity! Online, this isn’t always as easy, but giving customers a free gift or running a rewards scheme equals much the…

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