You are a crafty brewery owner, and you are sure that you got it right with your product. But that is not enough if you are to stay ahead of the pack in this business. How then, do you get your new product to compete favorably with other brands who have been in the market for a longer period? Better still how do you beat them at their own game? It will take more than your entrepreneurial brains and expertise.
Below are some of the secrets used by the successful craft beer businesses owners.
- Tell your beer’s story
Every product has a story right from its inception. Your beer cannot tell its story unless you tell it yourself. For you to do so, you must understand your product and its life cycle. People will want to know the brewing process, the ingredients and what makes it stand out from the rest. Why the name, and the label? Describe what excitingly inspired the whole idea. However, you need to know your audience and only tell them what will be relevant to them.
- Know your market
One of the aspects of understanding a market is by knowing your clientele. A location will have a significant influence in this. If you are in a location where the clientele has a real disposable income, try more upscale and pricier beers. When in a location where your patrons have less disposable income, consider other cheaper options. You can think of better ways to draw crowds such as beer specials and happy hours.
- Advertise your product
You cannot make good sales of a product that is less known. Invest in good advertising strategies and if possible get help from an expert in that field. Know your target market regarding age, location and taste. Know how to reach them and what type of message will be appealing to them. Any change that happens to your craft beer should be known to the consumers no matter how small. It can be packaging, an introduction of a new flavor, or even price change.
Market leaders have realized that the craft brewery industry is growing exponentially. To stay ahead, they have a different range of beers available for their consumers. The best thing about having a variety is that you will be able to monitor what sells and what doesn’t. This information will help you decide on places you should cut costs.
Those are some of the secrets that many top companies are not willing to share. They can make your beer business proliferate. Be sure to practice them.