As high tech entrepreneur Brian Magierski, co-founder of Pacific Springboard and Appconomy will tell you, some apps are simply essential for the maintenance and growth of your ecommerce business. Running a business is no easy task, and utilizing resources that are available to you is one way to efficiently manage all the things required of you from paying the bills to managing people to marketing your product to covering issues of ecommerce law with lawyers like Aaron Kelly.
Here we’ve assembled some apps we believe are essential to making your job a little easier, organizing your world in ways that matter, and making your mobile business more efficient for both you and your consumers.
Google Analytics. Google Analytics is a must-have for ecommerce businesses. It keeps an eye on your website performance by tracking page views, interactions, and click rates. Google Analytics helps you figure out what parts of your marketing strategy and website are driving the most conversions, and helps you build reports that show date ranges, metrics, dimensions, and segments that matter. It is a critical app that is free of charge and designed to help you determine what your strategy should be for upcoming months by determining your best-performing products and your weaker areas.The mobile analytics app allows you to access all of your Google Analytics web and app reporting profiles on the go.
Facebook. Ecommerce businesses use the Facebook app for a variety of reasons. Not only is it a great place to advertise sales and boost your brand awareness, utilizing Facebook allows you to respond quickly to your business’s fan page and offer online customer service through your response to comments. Facebook is also great for consumer engagement, which usually leads to customer loyalty, and its easy photo upload allows you to show off your company’s t-shirt mockups without any difficulty whatsoever.
Hootsuite. Hootsuite pulls together all of your social media channels and allows you to manage all of your social media feeds and networks from a single dashboard. If you love your social media, but can’t seem to find the time to negotiate all of them, this is a must-have app for your business. You can schedule posts for the future, respond to mentions, comment on messages within the app, and monitor significant topics of conversation. Not only that, but you can analyze follower growth and track your campaign success. A well-developed social media presence is critical in cultivating a community and generating repeat customers, and this app assists your social media manager in coordinating and maximizing his efforts.
Mailchimp. Email has evolved into much more than a way to communicate. It is now a major player in marketing, and if you plan on carrying out any email marketing campaigns, you will want to look at Mailchimp. This app has a user-friendly interface that allows you to make eye-catching emails and manage large lists of subscribers. Additionally, you can set up automated emails to target specific consumers. Mailchimp is complete with reporting tools that allow you to analyze how your last marketing effort performed, allowing you to make quick and efficient decisions, making it a “second brain” for your business. The app is free for up to 2,000 subscribers and 12,000 emails a month.
Slack. Slack is an intuitive messaging and collaboration app that allows your team members to stay in contact with one another on the go, without the messiness of a cluttered email inbox. It allows both company-wide messages to team channels as well as individual, direct messaging, making it easy for you to segment and organize your communications accordingly. Because it syncs across devices, as well as with other productivity apps, it is an effective must-have for many ecommerce businesses. Slack allows you to upload images and documents easily, and has advanced search functionality, making it easy to find and use documents.
Rescue Time. Time management is a key aspect of productivity, and for most of us, there are time sucks in our lives. Rescue Time is a plugin for your computer that runs in the background while you complete daily tasks. By tracking the time spent on particular applications and websites and determining which sites you visit most often, you can use the customized report to determine how you are losing productive time in your workday. The lite version is free, and it offers all of the functions you will need such as weekly summarizing emails and a productivity score.
Do you have suggestions for other apps your ecommerce business cannot live without? Feel free to post below and tell us about them.