The importance of wholesale VoIP termination

The importance of wholesale VoIP termination

Recent developments in VoIP technology have meant than many businesses, especially those operating call centres, are switching away from conventional PSTN telephone systems.

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VoIP solutions mean reduced costs and flexible call packages, particularly for companies that do a lot of business overseas. All of this puts an extra focus on the wholesale termination industry, but exactly what is it and why does it matter?

Cutting costs

One of the main reasons companies turn to VoIP is to cut call costs, and savings can be as high as 90 per cent for some businesses. Increased levels of competition in the wholesale market have helped to drive costs down. Add in low infrastructure costs and a wide choice of available package options, and it’s easy to see why this is such an attractive solution.

Choosing a provider

Reputable wholesale voice termination providers like are able to negotiate competitive rates with other providers, thus making for solutions that are attractive to call centre operators. A well-designed, professionally managed VoIP offering can help to boost productivity while reducing costs. You need to look at issues like flexibility and reliability, too. You are choosing a service that is crucial to the running of your business, so cost shouldn’t be the only deciding factor.

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Changes in technology

As with any form of technology, the VoIP sector doesn’t stand still. Today’s systems are much more sophisticated and reliable than those of just a few years ago. This may seem daunting, but unlike with a PABX system there’s minimal investment in onsite hardware and software with VoIP, so it becomes easier to take advantage of the latest developments with no upfront capital cost and a minimal lead time.

The mainstream telecoms industry is steadily shifting towards an IP-based model. In the next few years, we can expect it to be the norm rather than the exception. Businesses that have already adopted a wholesale VoIP model will therefore have a head start.

Of course, businesses do not stand still, and adopting a VoIP system can help to future-proof your call centre. If you need to expand to take on extra business or to cope with seasonal peaks in demand, you can do so with minimal extra investment, giving you much greater agility when it comes to change.

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