One of the key elements of successful PR is making sure your message reaches its target audience. Enter influencer marketing, which is where you develop a network of everyday brand champions or social influencers. The downside to this is that they can be spread far and wide, so let’s take a look at how PR companies can deliver their goods using courier services.
Keep it simple
Getting your products in front of your social influencers requires planning to keep your budgets on track and spending in hand. Repeating the process requires further organisation; for example, you will need to factor in things such as unforeseen delays, customs controls, return policies and – of course – your customers’ expectations.
This is where a same day courier service can come into its own, ensuring deliveries arrive on time and in perfect condition.
Do your research
Choose a courier carefully, especially if you are sending packages abroad. There are many to choose from, such as http://allaboutfreight.co.uk/same-day-courier-service, so make sure you choose wisely. A bad delivery experience – such as lost goods and insurance claims, to name but a few – can often sour the opinion of your brand champion and result in damage to your reputation; therefore, it is imperative to keep them onside.
Cover all bases
It is not an easy task to find the right courier. Your goods and products need to not only arrive in tip-top condition but also you need to factor in how your customer would like to be communicated with during the process. Think about parcel tracking, SMS messaging, and electronic proof of delivery (POD).
The small detail
Don’t forget that small details count; for example, take care with packaging, fill empty spaces in the parcel, wrap the outside, and incorporate ‘fragile’ stickers and printed labels. This presents an image of care and attention even before the product is unwrapped.
Keeping on top
Although PR firms can minimise any issues when using courier services, it remains a fact of life that delays can happen. This is why it is important to make sure the service you employ has effective strategies in place for when this happens, such as a parcel journey tracking device. Also, take into account customer service ratings and research its partners and networks.